MARELLA — Wiko Williams

Marella eCommerce website

MaxMara Fashion Group launched a new digital flagship for Marella, the group’s younger and more contemporary label. We envisioned the platform as more than an eCommerce site, introducing “Marella Moments”, immersive touchpoints where audiences can engage with the brand’s lifestyle, editorial storytelling, and social content. These moments are woven throughout the entire digital experience, ensuring products are always presented in context through curated narratives.

In addition to leading the site’s design and strategy, this project included overall brand aesthetic, directing collection and still-life shoots for the website, as well as curating social media content in collaboration with the Marella team.

Client

MaxMara Fashion Group

Credit

UX/UI, Creative Direction
Blondie Agency
2020

Live site

Marella.com