Marella
eCommerce website
MaxMara Fashion Group launched a new digital flagship for Marella, the group’s younger and more contemporary label. We envisioned the platform as more than an eCommerce site, introducing “Marella Moments”, immersive touchpoints where audiences can engage with the brand’s lifestyle, editorial storytelling, and social content. These moments are woven throughout the entire digital experience, ensuring products are always presented in context through curated narratives.
In addition to leading the site’s design and strategy, this project included overall brand aesthetic, directing collection and still-life shoots for the website, as well as curating social media content in collaboration with the Marella team.
CREATED AS PART OF BLONDIE AGENCY
2020
Marella eCommere website
MaxMara Fashion Group launched a new digital flagship for Marella, the group’s younger and more contemporary label. We envisioned the platform as more than an eCommerce site, introducing
“Marella Moments”, immersive touchpoints where audiences can engage with the brand’s lifestyle, editorial storytelling, and social content. These moments are woven throughout the entire digital experience, ensuring products are always presented in context through curated narratives.
In addition to leading the site’s design and strategy, this project included overall brand aesthetic,
directing collection and still-life shoots for the website, as well as curating social media content in collaboration with the Marella team.
CREATED AS PART OF BLONDIE AGENCY
2020