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Nike The Baton


The campaign aims to recognize and appreciate the efforts of stores across the 
South East Asia region. As the SEA market continues to grow rapidly and establish itself 
as a key market for Nike, this initiative celebrates that progress. "Nike The Baton" is rolled out 
regularly to inspire healthy competition and encourage each store to strive for excellence.




Client
Nike



CreditUX/UI, Creative Direction
Studio 1212
2016

Nike The Baton


The campaign aims to recognize and appreciate the efforts of stores across the South East Asia region. As the SEA market continues to grow rapidly and establish itself as a key market for Nike, this initiative celebrates that progress. "Nike The Baton" is rolled out regularly to inspire healthy competition and encourage each store to strive for excellence.




Client
Nike



CreditUX/UI, Creative Direction
Studio 1212
2016

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